 Keynotes Google Masterclasses Website Design & Ecommerce
Digital Marketing
Online Advertising
CIM Marketing Experience
Data & Analytics CRM & Campaign Management Software |
Day 1 - Tuesday 24 February
10.00-10.30 The Approach, Challenges and Lessons Learned on the Roadmap to Achieving a Truly Global CRM Vision -
Database Marketing - SmartFOCUS
10.45-11.15
Surviving the Credit Crunch - A Predictive Approach to Maximising Customer Value
Marketing Analytics - SPSS
12.00-12.30
Market Research: The Cutting Edge Technology
Market Research & Online Surveys - Vodafone
12.45-13.15
The latest on demand and suppression technologies to boost your campaign results
Data Quality/Cleaning - Experian QAS
13.45-14.15
Transforming your Business Data and Making Data Speak
Database Marketing - Experian Business Marketing
16.00-16.30
Using business insight reports to deliver commercial benefit from your data
Marketing Analytics - Apteco
Day 2 - Wednesday 25 February
10.00-10.30
A Neolane Master Class on how to drive and achieve superior ROI
Multi-Channel Marketing - Neolane
10.45-11.15
Troubled times: de-risk your business & make marketing more
efficient and effective with integrated marketing operations
Database Marketing - Alterian
13.15-13.45
Data integrity and list buying in the online world
List Management - EuroDirect
14.15-14.45
The devil’s in the detail - and the detail’s in the data Customer Analysis,
Profiling & Mining - SPSS