Day 1 - Tuesday 24 February
10.45-11.15 Optimising your marketing mix through effective campaign tracking Campaign Tracking & Optimisation - Coremetrics
12.00-12.30 Unleashing The Power of Mobile Marketing Mobile Marketing - Shock Concepts 12.45-13.15 Key learnings for retailers from the credit crunch Christmas Web Analytics - Hitwise / Cheetahmail 13.45-14.15 Quality score: as easy as PPC - PPC - Mediaco 16.00-16.30 Generate dynamic content in your emails based on website traffic, produce email content which is exactly what readers are thinking Email Marketing - CommuniGator
Day 2 - Wednesday 25 February
10.00-10.30 Marketing techniques for a mobile audience Mobile Marketing - Brand Attention 10.45-11.15 How to optimise your email marketing strategy in 2009 - 5 tips & trends UKs top senders cannot miss! Email Marketing - eCircle 13.15-13.45 Actionable web analytics – Turning reporting into return on investment Web Analytics - RedEye 14.15-14.45 How to easily maintain efficiency and grow volume from PPC PPC - WebTrends 16.00-16.30 Fast Marketing in a Slow Economy the strengths of a viral campaign in the marketing mix Viral Marketing - TAMBA Internet