 Keynotes Google Masterclasses Website Design & Ecommerce
Digital Marketing
Online Advertising
CIM Marketing Experience
Data & Analytics CRM & Campaign Management Software |
Day 1 - Tuesday 24 February
10.00 - 11.00
Introduction to Google Analytics - Understand your site's visitors
By helping you learn more about where your visitors come from and how they interact with your site, Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites.
In t his session you will hear an overview of how Google Analytics can help your business and l learn how to set up a free Analytics account, discover the various interactive report types, and see how the data shown could help direct your business decisions. Includes an interactive Q & A
Keyon Hedayati - Web Consultant & Neil Parmar - Strategic Partner Manager
Day 2 - Wednesday 25 February
10.00 - 11.00
Introduction to Website Optimiser - Test and enhance your site
Thinking of changing round your site? With Google's free Website Optimiser, you can test different lay-outs for key pages of your website, and measure exactly which one generates most sales or leads.
In this session, you will get an introduction to Website Optimiser and website testing and help to generate ideas about content to test on your own site. The session suits attendees who are actively tracking their website's conversions, and who are looking to make further site changes to improve their conversion rates. Includes an interactive Q & A.
Estela Oliva - Web Analytics Specialist & Neil Parmar - Strategic Partner Manager