eCommerce Theatre Multi-Channel Retailing Customer Conversion and Retention Digital Marketing
Day 1 - Tuesday 20 October
10.45-11.15 How Little Changes Made a Big Difference at British Airways.com Mike Tomlinson - Autonomy Optimost 11.30-12.00 The Case For Email Automation – Increasing Relevancy and Reducing Costs Daniel Harari - Emarsys UK 12.15-12.45 Solutions for Cross-Border e-comm trading Howard Bell - Barclaycard Payment Acceptance 13.00-13.30 Rich media best practise for Increasing Conversion Rates Shelia Dahlgren - Adobe Scene 7 13.45-14.15 The Future of Online Retail Rob Tarrant - Brandbank 14.30-15.00 Comparison shopping – conversion or reversion? Dan Clarke - Winbuyer 15.15-15.45 Persuading users to buy & eliminating checkout drop-offs Trenton Moss - Webcredible 16.00-16.30 Social Commerce Prioritisation: Where Should We Start? Andy Leaver - Bazaarvoice
Day 2 - Wednesday 21 October
10.15-10.45 Relationship between customer's payment method choice and incremental business for online retailers David Hunter - Cash-Ticket 11.00-11.30 Five Ways to Increase Online Sales through Improved User Experience Thad Eby - Endeca 11.45-12.15 10 Ways Delivery can help convert and retain customers Patrick Wall - Metapack 12.45-13.15 Proactively Increasing Conversion Rates at ASDA, Virgin Games and Experian Peter Ellen - Maxymiser 13.15-13.45 Why Google says speed wins Jonathan Bowers - UKFast 14.00-14.30 How industry leading online brands increase customer loyalty Daniel Marbaix - VeriSign 14.45-15.15 Site Search and Navigation Best Practices Osric Powell - SLI Systems 15.15-15.45 Maximising conversion from product pages Leigh Whitney - Design UK